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Our Mission
Working Ethos
Our product was born from a deep passion for agricultural research and a commitment to reclaiming the narrative surrounding sugar. At the forefront of our mission is our co-founder and Chief Scientific Officer, Dr. Bakshi Ram, an acclaimed agricultural scientist and Padma Shri Awardee who is renowned for developing the "wonder variety" of sugarcane, CO-0238.
Dr. Bakshi Ram's groundbreaking work with CO-0238 has revolutionized sugarcane cultivation, producing a variety that yields better quality and higher volume sugarcane juice. This exceptional variety is the exclusive sugarcane source for our freeze-dried sugarcane product, ensuring that our product stands out in terms of purity, taste, and health benefits.
Materials
Benefits of Sugarcane
Sugarcane is a natural powerhouse of essential nutrients, including calcium, magnesium, potassium, iron, and a range of vitamins such as A, B1, B2, B3, B5, B6, and C. Its natural sweetness makes it a healthier alternative to refined sugar, while its low glycemic index helps maintain stable blood sugar levels, reducing the risk of insulin spikes. Packed with antioxidants, sugarcane consumption boosts the immune system, fights infections, and supports overall health. Additionally, the conventional form of sugarcane, sugarcane juice, acts as an excellent hydrator and energy booster, replenishing lost electrolytes and providing an instant energy lift. Sugarcane consumption also promotes digestive health, alleviating constipation and supporting a healthy gut. By leveraging these countless benefits, in a convenient, multipurpose form, our product stands out as a superior and wholesome return to basics, as compared to conventional sugar and sugar alternatives.
Working Ethos
Our Freeze-Drying Approach
Our novel approach to freeze-drying fresh sugarcane allows us to preserve the integral nutritional structure of the sugarcane while yielding a delicious, nutritious powdered sugar product. This innovative process ensures that all the essential nutrients and natural sweetness of sugarcane are retained. Additionally, our method enables us to extract beneficial components from sugarcane that would otherwise be lost in the traditional sugar refining process. The result is a versatile and portable powdered sugar that can be easily incorporated into a variety of foods and beverages. Whether you're baking, sweetening your coffee, or enhancing your favorite recipes, our freeze-dried sugarcane offers a healthier, more convenient alternative to traditional sugars and sweeteners.
Materials
Commitment to Research
Research is a core tenet of our brand. We continue to work hand-in-hand with scientists to test the benefits of our freeze-dried sugarcane and other upcoming product releases. This ongoing collaboration ensures that we provide as much nutrition as possible in our everyday foods. Our commitment to scientific excellence drives us to innovate and refine our products, delivering unparalleled quality and health benefits to our customers.
live life on the sweet side
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